Miller Genuine Draft

All American music is the result of a diverse group of people coming together, combining their cultures, and making something new. Using Miller Genuine Draft we wanted to bring people together by creating a way for them to play the music that represents them best, while drinking MGD. Inspired by the movement of music, through generations, through genres, and through people.

Gold, The Creative Circus Student Show 2020

Case Study Video

Microsite of Playable Music

Co-Designer: Spencer Linton

Copywriter: Mason Lessley

Using Format