student work

This new biking brand is focused to create a biking community within cities across the country that prioritize safe city biking. Inspired by the biking capital of the world, Denmark, and their cuture’s motto of living simply.

App Features

Prelaunch Collateral

To create buzz before the brand launch playing cards will be passed out at bike shop checkouts, and bikers are encouraged to put them in their bike spokes. 

The Handl Bar

At the launch of the brand, Handl Bars will pop up around popular biking trails to reach the target audience and encourage non bikers to learn about safe city biking.

Identity Suite

Co-designer: Eva Lineberger

Copywriter: Ellen McMahon

Using Format