A lifestyle brand that seeks to expand the urban bike community in your city. This project was to build out a brand for their upcoming national launch through all of the needed channels. Our design was inspired by Denmark, the biking capital of the world, and expanded by creating a safe and easy way for a biking community in any city.

To create buzz before the brand launch playing cards were passed out at bike shop checkouts, and bikers were encouraged to put them in their bike spokes. 

An app was created to help members navigate the easiest way around their cities, as well as, to build the biking community by promoting community rides and events.

At the launch of the brand, Handl Bars would pop up around popular biking trails to reach the target audience and encourage non bikers to learn about safe city biking.

Co-designer: Eva Lineberger

Copywriter: Ellen McMahon

Using Format